Don’t wait – act! Amazon users start looking for deals much earlier for the upcoming promotional period, so your Black Friday preparation needs to be started much earlier.
Analyze your last year’s Amazon data from the Black Friday period
Collecting last year’s results in this way helps you predict trends and improve performance.
Therefore, if you have data available at Seller Central, analyze it – look at what worked or didn’t work in the previous corresponding period and make changes based on the conclusions you draw.
To illustrate, if you had a promotion for a particular item, but the promotion yielded little or no return, consider whether that product might have demand this year. Take a look at what the market looks like now and estimate whether consumers might need that product this year.
Start planning Black Friday on Amazon early enough
Don’t procrastinate and start your action strategy a week before Black Friday. Although Black Friday is one day in theory, the promotional frenzy period starts much sooner and lasts longer. Especially since the hot period for the retail industry, Christmas, also enters right after Black Friday.
By getting in early with some great deals, you’ll start to increase your visibility. You’ll also make sure that your product page optimization is up to date and that shoppers were able to find your products easily.
Make sure you have the right marketing strategy and use the potential of social media – let your target audience hear what discounts you are preparing for them
Post on social media well in advance – preferably as early as the beginning of November – as well as on your company website, if you have one, about the upcoming best promotions you are preparing.
Opt for strong promotion of your sales – make the messages catchy and SEO compliant. Also, be sure to include relevant hashtags that will allow the algorithm to increase the visibility of your messages.
Remember to promote your listings on Amazon – use paid ads to attract more shoppers
If you want to increase your Black Friday sales, you need to go beyond organic reach.
Invest in advertising on Amazon’s platform to get your products visible in relevant search results. You can also display paid ads on Google and social media to attract even more shoppers.
Wanting to make sure you’re reaching the right people with your ads, focus on improving ad targeting, whether through social media advertising or search engine marketing.
Optimize your store with relevant search terms related to Black Friday
Let customers know that your store will also offer Black Friday-related promotional offers. Update your product titles and descriptions on Amazon with relevant keywords related to this holiday.
This is a tip that is better applied sooner rather than later, as Black Friday sales on Amazon start in early November or even earlier.
Don’t forget that Amazon sellers are not allowed to use subjective terms or temporary statements, such as “already on sale,” “best,” “cheapest,” “deals,” in their online stores.
Stock up on your products
Make sure you have the right selection of products in your store on Amazon. Replenish all of the popular products and plan the inventory you should have accordingly.
Not having enough items to meet demand is a big loss for your business, and you run a high risk of receiving negative reviews.
Bundle your products
Bundling products on Amazon is convenient and adds more value to the customer’s shopping experience.
Creating bundles is also a great way to encourage additional sales – and can increase your exposure, as well as help you earn a spot in the Amazon Buy Box, giving you far greater visibility on the platform.
Take your main product, then try adding two related but smaller items and bundle them together and display them at a really competitive price.
Make sure you are competitive
Many vendors advertise in multiple channels during the promotional period, so you can’t be left behind. Make sure you are competitively priced!
Keep a close eye on the conversion rate for your most popular and volatile prices. Remember that Amazon is only one channel – what is offered on Google or other channels can also affect your sales.
These 8 tips will help you prepare your brand for the upcoming fall promotional period, which is one of the best sales quarters for the e-commerce industry. Take advantage of the potential of this time and let your sales grow.
Do you want to be successful during the holiday promotions period and beyond? Need help maximizing your profits on Amazon? Get in touch with us.
