How do I become an Amazon seller?

Amazon is one of the most popular platforms for both, sellers and buyers. Every day the number of sellers on Amazon grows by 3000 new accounts!

Is it worth to use Amazon as selling platform?

2.5 million active sellers who use the platform and multiply their profits are convinced it is. However, before you start selling on Amazon, there are some formalities that you should go through.

How to start selling on Amazon?

Before you get started, it’s worth considering your sales strategy. On Amazon, there are two types of sellers. On one hand those who procure already existing products and then sell them on the platform.

On the other hand, there are also brand owners who are also the manufacturers of their own products or procure goods for sale under their own brand, offering their buyers a unique choice.

It turns out that many sellers do both at the same time – on Amazon you can choose which method you decide on and what strategy you will follow in your e-commerce sales.

To start selling on Amazon, the first thing you need to do is set up a Seller Central Amazon account.

What do you need to create an Amazon account?

Some formalities await if you would like to to start selling on Amazon. To streamline the registration process, prepare the following information and documents:

Company data from CEIDG (the Central Register and Information on Economic Activity) or KRS (National Court Register)
Proof of identity of persons who are the owners / legal representatives of the company
“Shipping from” address
Data of a person who will be responsible for managing the account
Data of persons who will receive permissions for additional user accounts
Company bank account details
Credit / debit card
E-mail address for account registration
2 mobile phone numbers required for account verification

Who can start selling on Amazon?

You must have a registered company to become an Amazon seller. The platform does not allow sales for individuals. Fortunately, any legal form of business is accepted, so regardless of whether you are a sole trader, you own a limited liability company or joint stock company – you can start selling on Amazon!

What products to sell?

You should also be aware of what products you are allowed to sell according to your account type. Please note that some product categories are available for all types of accounts for resale, while others require a reseller account with a Professional subscription plan.

How to present your product properly on Amazon?

First of all, remember that the competition on Amazon is very high, a high-quality product offer in your online store is fundamental. Valuable and quality descriptions, as well as noticeable photos will attract potential customers’ attention and persuade them to choose your product.

Amazon emphasizes that the first 90 days of a product’s launch is crucial in terms of pricing, sales execution, marketing, and other valuable practices that can help to increase your sales.

Perfect Launch, in other words – five steps for the first 90 days include: brand registry, A + content, fulfilment by Amazon, price and advertising automation. Those who complete these five steps during the first 90 days can generate sales faster and have significantly higher chances of becoming successful in e-commerce sales.

How much will I have to pay if I want to sell on Amazon?

There are two subscription plans available for Amazon sellers: Professional – $ 39 net and Basic, which is free. On top of this, there are additional fees for commission on sales on the platform, which range from 2 to 15%.

Additionally, Amazon charges a so-called “Closing fee” ranging from 0.81 USD to 1.01 USD per unit sold – this fee applies when selling products from most popular categories such as music, books, movies, video games or software.

Fees for order fulfillment also depend on whether you intend to ship products to customers yourself – the FBM model – or would rather use the FBA option.

Selling on Amazon – is it worth it?

First and foremost, Amazon has a remarkable outreach, is well renowned, and over the years has gained trust of millions of users around the globe. That significantly translates into an increase in your sales profits, as over 200 million people shop on Amazon every month!

If you start selling on Amazon, you will get yourself the opportunity to reach over 340 million customers around the world.

What to pay attention to before selling on Amazon?

Remember, the biggest mistakes people make when deciding to sell through the Amazon platform are haste and ignorance.

They source their products and start selling them on Amazon before they understand how the platform really works. This could lead to substantial consequences later on, such as account locking, which in some cases, could even be irreversible.

If you have any concerns about beginning your journey with the Amazon platform, if you don’t want to make mistakes and would like to work efficiently right away – we are here to help you!

We will guide you through the entire process of launching an online distribution business, as well as further sales on Amazon, the global leader in online sales!