Amazon is constantly investing in new tools, features and software that contributes to the growth of small and medium-sized businesses using their platform. One of such features available to retailers registered in the Brand Registry, is the ability to create a dedicated Amazon Storefront.
What is Amazon Storefront?
Amazon Storefront allows you to set up your own branded store on the platform using a page builder tool. Various templates and features allow you to provide a custom landing page where you can display your brand in a way that makes it stand out.
How much does it cost?
Setting up an Amazon store is free; however, many Amazon Store companies subscribe to the Professional plan, which costs $ 39.99 per month, or stay on an individual plan paying $ 0.99 per unit sold.
Who can use an Amazon Storefront?
Amazon stores are available for sellers enrolled in Amazon Brand Registry, with an active and registered trademark for their brand.
How to create an Amazon Storefront?
If you would like to create a store for your brand, focus on uploading quality images and infographics, which will give you the chance to attract potential buyers and give them more valuable information about your products.
Setting up the Amazon Storefront step by step:
Step 1 – In the Seller Central go to the “Stores” tab, then click on “Manage Stores”.
Step 2 – Click the “Create Store” button and select your brand.
Step 3 – In the page building tool, first enter your Brand Display Name and logo. Then click on the “Next” button.
Step 4 – Design Your Amazon Store – By creating your store homepage, remember that this the first thing your potential customers will see when they visit your store. Amazon allows you to choose from several templates, but keep in mind that you can also create something completely from scratch if you prefer. You should also remember to enter your home page meta descriptions – this short piece of text will not only help your Amazon store rank in the Google search engine, but will also allow users to preview your brand or products.
Step 5 – start creating your store. There are many available options to customize it as you wish – add page sections, images and thumbnails to product lists etc.
Step 6 – Once you’ve selected your layout, it’s time to fill its virtual shelves with products you would like to sell.
Step 7 – Submit Your Page for Review – Remember Amazon can be pretty strict when it comes to approving pages for publication.
If your store is already up and running, it’s important to keep track on the statistics. The platform gives its sellers access to many analytical reports to give them detailed insights on how well their store is performing.
Below you will find the analytics information that Amazon Storefront sellers have access to:
- The number of visitors and views in your Store.
- Top Pages – Amazon will indicate the best pages in your store and how much profit they have made.
- Sales – total sales generated by your products from visitors who visited your Store.
- Units sold – the total number of units sold by your Store.
- Traffic Source – find out where your sales originated from based on 3 categories: organic traffic on Amazon, Amazon sponsored brands or “other” sources.
- Tagged Sources – every Storefront seller can create custom source tags. If you direct an external traffic to Amazon, you can easily measure how successful your actions have been.
Why is it worth creating an Amazon Storefront?
It is a perfect solution that promotes your brand and products and, most importantly, increases your sales! As a seller, you have control over what products you want to display in your online Store and choose how you wish to present valuable information to your Amazon customers. It’s worth remembering that Amazon Storefronts gives you the access to a whole new customer database, while telling your company’s story at the same time. Are you interested in this solution? Contact us. We will help you create your dedicated Store on Amazon from scratch – your business will expand in no time!
