Amazon’s search function has become a key part of the shopping process for its 300 million-strong customer base. The goal of the marketplace is to provide optimal customer service by offering the right products to the right people, so that the sale is, as satisfying as possible and reaches completion.
However, if you want to appear in the top results of Amazon’s search pages and thus reap the benefits of increased visibility, there are several things to consider. It is essential to work on the best possible SEO strategy to appear among the first search results.
How to optimize your position on Amazon with SEO?
Title
The title of your listing is one of the most important parts of your Amazon product listing. The platform prefers titles under 80 characters, so choosing very long titles can also lead to hidden product listings.
Titles over 80 characters, are truncated in the mobile app, which doesn’t look aesthetically pleasing or inviting. If your main keyword is prominent in the title, the listing will be relevant to shoppers no matter where they search. Having important keywords in the title itself gives you an edge over your competitors.
Keywords
Effective use of keywords is one of the most effective ways to increase visibility and product sales on Amazon. Very different keywords that don’t actually describe a product can attract users to your product page. When choosing keywords, pay attention to product type, features, benefits and related terms.
How to find the best keywords?
- Type in various words and phrases in the Amazon search box, then look at the drop-down suggestions and start compiling a list of relevant keywords for similar entries.
- Use your competitors’ results as a starting point for your own listings. Experiment with similar searches on Amazon to see what’s already out there. Then compare product search terms.
Description
A product description is an opportunity for you to show why your product is better than other similar products. Amazon allows you to use 2,000 characters that allow you to present the advantages of your product to potential customers.
Use short sentences to make it easy for potential buyers to read, and make sure your description doesn’t lack key information, but also keywords.
Here are some tips for creating quality product descriptions.
- -Include brand names.
- -Include sizes, such as, for example, shoe size.
- -Include material type, such as cotton, wool.
- -Provide relevant details, such as colors, packaging and quantity.
Be sure to use A+ content, which allows brands to describe product features in new ways by including a unique brand story, enhanced images and text destinations, which can result in higher conversion rates, increased traffic and increased sales if used effectively.
Images
Images are a great addition to increase the likelihood of an online shopper making a purchase because they allow them to look at the product from all sides.
Amazon recommends images with a white background and a 1000×1000 pixel format for high-quality zoom. The platform also allows sellers to add videos that further showcase the product on offer to potential customers.
Price
The price of products can affect conversion rates and sales growth. Wanting to price products appropriately, research the competition and make adjustments to develop an attractive price in your niche.
The more attractive your price is and aligned with the market, the better you will be positioned on marketplace results pages.
Categorize
One common mistake Amazon sellers make is putting the wrong product in the wrong category. Amazon’s search engine works on the basis of strict indexes. If your products are not correctly placed in these indexes, it will affect your relevance and thus your ranking.
Opinion and product reviews
Having a large number of great reviews increases your conversion rate. Amazon, like Google, wants to provide users with a positive and useful experience. That’s why Amazon reviews and star ratings become crucial in getting a strong product ranking.
How to get more Amazon customer reviews?
-Set up automated emails to ask buyers for reviews after they purchase products.
-Make sure you offer excellent customer service and support throughout the sales process, always keeping the line of communication open.
What else can you do?
Click-through rate (CTR)
Your product listing may get more clicks from one search query than another, depending on buyer intent, color, size or other product features. Amazon takes into account the click-through rate your listing has received from previous search queries.
Conversion rate (CT)
Amazon is interested in how many clicks on a listing led to a sale, so it will take into account the conversion rate data and thus allow you to rank higher.
Our guide will help you implement the right Amazon SEO strategy to take your business to the next level.
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