Amazon is currently the most popular platform in the world that enables online marketplace. However, for your sales to be effective and optimized, it will not be enough to only set up a seller account and put upload your products.
This process is much more complex. Amazon, with its strong pro-consumer approach, has very strict rules that apply to sellers in particular. The platform evaluates them in almost every possible aspect – quality of auctions, feedback from clients, on-time delivery, and customer service.
You should also remember that each sales activity should not exceed Amazon’s regulations – every seller is obliged to follow them. Even the smallest irregularity might be considered a suspicious activity, which can lead to account suspension, and therefore put a pause on your profits.
Are you still having problems when it comes to using the platform as a seller? You are not satisfied with your sales, you have a low conversion rate and you would like to change it, but you are not sure exactly where the cause of the failure lies? Auditing your Amazon account might be a good step.
Amazon account audit – what for?
Auditing a seller account on Amazon allows you to get a broader picture of your online sales performance. It will allow you to identify errors and malfunctions that effectively hinder your company’s growth.
One of the elements of an Amazon account audit is an analysis of account compliance with Amazon’s regulations. Very often sellers are not aware of the rules of functioning on the platform. This can lead to various unintentional errors, which can later result in major setbacks.
Additionally, Amazon’s terms and conditions are constantly updated, so anytime a new rule appears, sellers are not necessarily aware of the changes.
What is an Amazon Account Audit?
An Amazon account audit is an in-depth look at the products you sell. Rating includes the number of reviews, revenue for each product by ASIN, as well as recommendations for improvement of optimization for each ASIN.
What data is assessed when auditing an Amazon account?
Healthy Account – Provides an overview of your sales account’s compliance with the performance goals and policies required for selling on Amazon.
Voice of the Customer – is a hub where you can use customer feedback to optimize your products. You can view the quality status of your offers, read comments from customers, and identify problems with your products.
Seller Feedback – This indicator shows how consumers rate your store’s performance. Each customer has 90 days after purchase to submit their opinion. This is extremely important from the seller’s perspective, as it helps to identify and target any potential problems.
Chargeback claims – Here you will information if a customer contacted their bank or credit card company to request their money back for an order placed in your Amazon Store.
Who should decide to have an Amazon account audit?
Account audit is primarily dedicated for sellers who have problems with optimization of their sales on the platform. Those who get a large number of performance notifications, their ODR or other metric is dangerously close to the Amazon quota, those who constantly get customer complaints, and negative reviews should strongly consider to go through an audit.
Your online sales are out of control, you have trouble understanding complex account details, and have noticed a sudden drop in sales that you can’t explain. This means it’s high time you had your Amazon account professionally audited.
If you do decide to get a professional audit, some of the things you will gain include data integrity, a custom strategy tailored to your needs, and you will have a better understanding of all available indicators to help you succeed.
What are the benefits of performing an audit for an Amazon account?
- Opportunity to develop an effective plan of your sales on the platform
- Receive support in building your brand
- Improvement of your sales results and increased visibility of your products on the platform
- Detection of bugs and potential threats
- Optimization of advertising and logistics
- Introduction of right communication with your clients
Is it worth to conduct a professional audit of an Amazon account?
Is it worth it? Absolutely! Quite often salesmen, regardless of how experienced they are, are unaware of certain mistakes they make. An assessment of your account by someone from the outside can help to get a fresh perspective and draw better conclusions. That is especially if that someone is an expert with vast knowledge of the Amazon marketplace and years of experience working in the field.
If you want to place your store on a high position in Amazon rankings, it is absolutely necessary to become familiar with rules existing in marketplace. You should pay constant attention to every detail of each auction. If you are an Amazon seller and you need support in your account optimization to advance in e-commerce sales, please contact us. We will conduct a processional audit of your Amazon account. Remember, the earlier the errors are detected, the quicker you can prevent their negative results on your sales.
