Over 3/4 of Internet users reported having made at least one e-purchase in 2021. Quite impressive, right? Think about what a great business opportunity it is for all internet sellers! Today we will compare two indisputable giants in the e-commerce sector – Amazon and Allegro. We will take an especially closer look at the differences that are the most relevant for the sellers.
What are the selling costs?
- Allegro – 3 subscription plans are available at the moment (from 39 to 3000 PLN per month), sales commissions ranging from 6 to 15% of the final price of the product.
- Amazon – an Individual Plan is available at the cost of 4 PLN (excluding VAT) per unit sold, or a Professional Plan for 165.91 PLN (excluding VAT) per month. Sales commissions vary from 2 to 15%.
What about the logistics?
- Allegro – all logistics related to sales, service and shipping is on the seller.
- Amazon – offers two options: you can ship goods directly to customers (FBM) or to Amazon’s logistics centers (FBA)
You are probably wondering which platform will be a better solution for your online sales? To answer this question, you first need to define your needs and compare both platforms’ offers. There is no denying that Allegro is currently the leader in e-commerce in Poland.
Nevertheless, it is worth noting that Amazon is a particularly attractive option when it comes to convenience, as well as if you want to enter new markets, and reach customers living in other parts of the world. What do we mean by convenience? FBA – Fulfillment By Amazon – a service that will take off of your shoulders some responsibilities. It’s a solution that revolutionized e-commerce and is now available to every Amazon seller. We’ll explain it in more detail soon!
