If you sell on Amazon, one of your top priorities should be protecting your brand from fraud. On the Amazon marketplace, you can encounter many problems and situations that may be damaging for your brand’s good name and its image by dishonest sellers.
Fortunately, that’s why Amazon Brand Registry exists. It provides the necessary set of tools that can help sellers avoid such problems.
What is Amazon Brand Registry?
Amazon Brand Registry is a service that gives businesses access to specific tools that help them build and protect their brand while creating a better shopping experience for their customers.
In May 2017, Amazon introduced a new and improved Brand Registry to help brand owners protect their registered trademarks by providing access to proprietary text and image search, predictive automation, and reporting tools.
What are the benefits of enrolling in Amazon Brand Registry?
More control over Amazon pages containing the seller’s brand.
This helpful protection tool makes it easier to discover cases of a potential violation thanks to the following options:
- Global Search – search for content in various Amazon Stores on one screen,
- Image Search – locate product lists that match your company or product logo using specific images,
- Bulk ASIN Search – search for bulk ASIN codes or product URLs to report a potential violation as soon as possible,
- Sort View – create lists of ASIN’s average customer ratings to identify product popularity.
Access to A + content – A + content is the best way you can show your brand on Amazon’s Product Detail Pages.
Access to flagship stores – after you’ve enrolled in Amazon Brand Registry program, you can activate your company’s store on the Amazon Advertising platform.
Sponsored Brand on the Amazon advertising platform – enrollment in Amazon Brand Registry allows you to use PPC ads on the Amazon advertising platform.
Access to Amazon Live and Amazon Vine.
What are the costs of enrolling in Amazon Brand Registry?
Enrolling in Amazon Brand Registry does not cost anything at the moment. However, you must have an already registered trademark to be eligible for a brand registration application.
The cost of registering a trademark in Poland in 2022 is as follows:
- submission: fee for a trademark registration in one class of goods is 450 PLN (400 PLN if applying electronically); the submission fee for each consecutive class of goods – 120 PLN.
- protection: a fee for a 10-year protection period for one class of goods is 400 PLN; fee for a document confirming the granted protection right will cost you 90 PLN.
Who Can Enroll in Amazon Brand Registry?
- Manufacturers or brand owners
- Distributors with licensed trademarks
- Sellers and individuals that have a written consent of a brand owner or manufacturer to manage a Product Details page on Amazon
Amazon assures that Amazon Brand Registry protection tool is dedicated for brands of all types and sizes. It was made with a thought of those who would like to grow, build and protect their e-commerce business on the platform.
How to enroll in Amazon Brand Registry – step by step
Step 1: Check Eligibility Requirements.
Step 2: Log in to Amazon Brand Registry.
Step 3: Register your brand.
To qualify for Amazon Brand Registry, you must provide the following information:
Your brand’s name (it needs to have an active registered trademark).
Associated Government Registered Trademark Number.
List of product categories (e.g. clothing, sports goods, electronics) in which your brand should be listed.
List of countries where your brand’s products are manufactured and distributed.
Remember, protection of your brand while working with Amazon is essential! Enrolling in Amazon Brand Registry will protect your products from fraudsters and minimize the risk of becoming a victim of fraudulent violations. Additionally, it will give you the access to many useful tools, which will help to boost your sales and increase your profits.
Would you like learn more about Amazon Brand Registry, or need help registering your brand?
In either case, don’t hesitate to contact us: kontakt@makingprime.com
