Amazon has many useful features to offer its sellers to help them expand their business on the platform. If you’re looking forward to increasing and systematizing your income, Amazon Subscribe & Save is most definitely one of those.
What is Amazon Subscribe & Save?
Amazon Subscribe & Save provides customers several benefits, such as free shipping, discounts, and the comfort of frequent deliveries of certain products that qualify for the program. As a result, customers can easily sign up for scheduled or recurring shipments of goods which they order regularly.
From the sellers’ perspective, it’s a great opportunity to receive constant recurring orders that will help them generate liquid income from their Amazon sales.
How does Amazon Subscribe & Save work?
The feature allows subscribed customers to select products of their interest from thousands of goods available in the Subscribe & Save store. They can easily and quickly choose the amounts and the delivery schedule. The Subscribe Now button will redirect them to a page where they can provide their delivery address and select the most convenient payment method.
Customers happily use this feature as it allows them to save some money on goods they buy regularly anyway. If a customer receives 1 product in one auto-delivery to the same address, he or she will receive a discount of 5%. If they subscribe at least 5 items at the same time, they can save up as much as 15%!
Amazon Subscribe & Save requirements and eligibility
Amazon sellers who wish to participate in the Subscribe & Save program should meet the following eligibility requirements:
- Customer feedback rating at 4.7 stars minimum
- FBA account with satisfactory sales performance
- FBA account that has been active for at least 3 months
Which product categories are eligible for the Amazon Subscribe & Save program?
Please bear in mind that not every product category is eligible for the Subscribe & Save program. Below you will find a list of those which are eligible for the program and to which customer discounts apply:
- Beauty
- Office supplies
- Health & Baby Care
- Electronics
- Automotive Parts and Tools
- Industrial Supplies
- Household Tools
- Home Improvement
- Musical Instruments
- Lawn & Garden
- Outdoors
- Sports
- Pet Supplies
- Toys
- Grocery
- Kitchen
What Are the Benefits of Amazon Subscribe & Save for Sellers?
Subscribe & Save is one of the best ways to increase the visibility of your products and gain customer loyalty.
In only a year, this feature has turned out to account for 20% of annual turnover!
Advantages of enrolling in in the program:
- Consistent sales – As a seller, you obtain regular customers who purchase your products on regular basis.
- Customer loyalty – Many brands have noticed a noteworthy increase in their sales, ranging from 10% to 30% after the Subscribe & Save program was launched. Many of them have gained the loyalty of customers, who are now more likely to choose their products.
- Engaged customers – Research shows if customers subscribe to your product, they are more likely to buy other items from you, too.
- Increased visibility and scope – Products offered within the program are immediately added to the Subscribe & Save page, which helps sellers to build brand awareness.
Is Amazon Subscribe & Save worth it?
There is no doubt that the Amazon Subscribe & Save program is very beneficial, for both, sellers and customers.
There is a lot for you to gain as a seller, but the biggest advantages include larger and more stable profits from your Amazon sales!
However, simply joining the program will not be enough. If you want to get the most out of it, you need to work on maintaining your eligibility, constant optimization of your listings, be creative, and measure your results regularly.
We can help you achieve all of the above! – contact us: kontakt@makingprime.com
